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Movement Building

Supporting social movements for collective action and mutual accountability

Root Change helps advance formal and informal movements by cultivating linkages between grassroots and grass-top actors, strengthening ties among coalition partners, promoting collective action, and developing strong mechanisms for mutual accountability.

Our Approach

Movement Building in Practice

We believe that social movement success rests upon three capacities: the ability to mobilize and maintain the engagement of supporters, the ability to forge connections to adjacent social movements, and the ability to align a movement’s internal workings with its goals and agenda. Strong movements are adept at scanning the environment, nurturing connections to diverse actors, building trust, creating partnerships, strategizing, and taking actions that advance their aims. These skill sets enable movements to expand their voice and exercise power by engaging with powerholders and promoting politically viable solutions. 

We support movement building through network and value chain analysis, interactive convenings to deepen trust and collaborative ties, assessment and evaluation work, cultivation of trusted messengers and skills-building workshops. We also support the development of robust messaging to mobilize, inspire, and advance movement aims.